About Us

When I took over Squaties in 2023, I saw the potential to create something genuinely better.

So I started from the ground up.

I redesigned our underwear, sourced a new performance fabric, partnered with a new manufacturer, refreshed the brand and spent countless hours refining every detail.

Because I don't believe underwear should be something you have to think about.

Today, every product is shaped by real customer feedback. I read your emails, answer your messages and genuinely listen when something isn't quite right.

If a style needs improving, I improve it.

If a fabric can be better, I find a better one.

If something doesn't meet my standards, it doesn't become a Squaties product.

My goal has always been simple.

To create underwear that disappears under your clothes, stays comfortable all day, and makes getting dressed one less thing to worry about.

Thank you for supporting my small New Zealand business.

I truly appreciate every order.

Suzanne x

 

The Squaties Commitment

We’re here to create seriously comfortable seamless underwear - designed by women, for women.

That means:

• Safer, OEKO-TEX® certified fabrics.
  
• Inclusive sizing and real-body fit testing.
  
• Ongoing work toward more sustainable materials and packaging
  
• Supporting women in our community through donations and partnerships.

We’re not just here to make you feel amazing; we’re here to make a positive impact, one pair at a time.